Country: United States of America
Closing date: 21 Nov 2014
Application Deadline:October 1st, 2014
Travel not required for this consultancy, work will be completed remotely.
Background:
Mercy Corps Ethiopia is implementing the Pastoralist Areas Resilience Improvement through Market Expansion (PRIME) project. PRIME is a five-year, USAID funded initiative designed to improve resilience of communities and systems in Ethiopia’s drylands to enhance prospects for long-term development where pastoralist livelihood systems prevail. PRIME is designed to reduce hunger and poverty by being transformative and innovative. PRIME’s overall objective – increasing household incomes and enhancing resilience to climate change through market linkages – is supported by five pillars that define how the project will be conducted.
Pillar 1: Productivity and competitiveness – PRIME is helping to improve access to and availability of quality livestock inputs, including feed, fodder and animal health services.
Pillar 2: Adaptation to a changing climate – PRIME is improving early warning and related climate information systems for decision making.
Pillar 3: Alternative livelihood options – PRIME seeks to improve livelihood options for people transitioning out of pastoralism, especially youth and women.
Pillar 4: Improved nutrition – Through a variety of tailored social and behavioral change communication mechanisms, PRIME is facilitating enhanced nutrition practices, increasing the demand for nutritious food, improving household decision-making for equitable access to nutrition, leveraging private sector investment for nutrition support and informing policy practices regarding nutrition and food security.
Pillar 5: Evidence-based learning – PRIME is supporting and enabling and learning environment for livestock market improvements, climate adaptation, alternative livelihoods and utilization of nutritional products and knowledge.
Warner Bros. partnership/ Soap Operas for Social Change:
The Mercy Corps Ethiopia PRIME team has partnered with Warner Bros. creative and marketing talent to advance the health and nutrition of Ethiopian children and pregnant and lactating women in the PRIME target areas. Warner Bros. is bringing its storytelling and marketing talent to social marketing campaigns to help improve the nutrition of pastoralist families in rural Ethiopia. This will be accomplished through pro bono advertising and developing the skills of Mercy Corps Ethiopia staff and local creative talent to design and implement storytelling and marketing activities that bring about positive behavior change.
Mercy Corps’ Nutrition team has worked closely with Warner Bros. writers and marketers to develop the outline of a compelling and high quality radio drama. The radio drama will consist of 20 episodes aired over a 5 month period starting in November 2014.
Objectives/Activities of consultancy:
The graphic designer consultant will be responsible for designing different marketing materials like market bag, baby rub and head scarves that will be used to promote the SOSC and disseminate nutrition messages.
The consultant will work closely with the PRIME Nutrition SBCC team and Warner bros. marketing head in order to get proper messages and produce high quality design for all marketing materials.
Key deliverables:
- Graphic Designer expected to provide three designs for each material and then do revision based on the comments given from PRIME team and Warner bros. marketing head.
- Provide final design based on standard design for Mercy Corps and selected printing vender.
- Provide necessary requisition for the printers and ensure the quality of printer materials.
- Other graphic design needs as required and based on consultation with the PRIME Nutrition team.
Reporting and collaboration:
The consultant will report to the SBCC Specialists, and will work closely with the writing and marketing teams. In addition, the consultant will work with the PRIME CoP and Nutrition Technical Leader to ensure proper design and outputs.
Timeframe / Schedule:
The consultant will be working with the PRIME Nutrition team for a period of 1 October to 31 January to deliver designs (3 options) for up to 5 marketing materials. This contract can be amended to include more marketing materials if needed.
The Consultant will report to:
BCC/Marketing specialist
BCC Team Leader
The Consultant will work closely with:
Acting IR5 Advisor
COP (if needed)
Requirements:
- Masters in Marketing and Advertising
- Vast experience in graphic design
- Experience developing creative campaign strategies
- Desirable: experience in Ethiopia/pastoralist communities
- Desirable: experience working with radio/TV shows Mercy Corps is an AA/EOE.
How to apply:
Please apply directly at:
http://mercycorps.silkroad.com/epostings/submit.cfm?fuseaction=app.dspjo...
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